My target audience is young ABC1 females. Who are the psychographic of the Aspirer. The use of the colour of pink ties into traditional feminity and would be a cultural code associated with young girls. The use of intertextual reference of “Perfume Repeater? Perfume Rememberer” is from the show Lizzie Maguire which many of the target audience would’ve watched growing up and would recognise this. The high-key natural lighting would make people think that this perfume is suitable to wear in a natural setting, this tying in with the tagline “Perfume Rememberer” suggesting to an audience that this product is suitable for everyday wear.
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