Shelter advert Christmas 2025:
I chose this advert because it is very recent and reflects the current housing crisis in our country today using a non-typical family to represent this. For example the ad only showcases a young boy and his mum which opposes to the typical housing advert which would display a nuclear family, or a child with both parents. This is important as housing crisis can effect anyone in this country so the representation of who can suffer is important to raise awareness which is the main goal of a charity advertisement. In my opinion it represents a narrative which represents how even the most innocent and seemingly happy people can actually be suffering with housing. This is shown through the child’s performance of dancing and singing around the school, connoting joy. However it quickly becomes contrasted when the kid walks home and we are revealed to a dreary-looking tower block and we are met which the boy suddenly becoming sadder, like a weight has been put on bis shoulders by arriving home, suggesting that no matter how innocent, housing problems affects everyone. The use of a child and a mother may have been used to provoke sadness, sympathy and guilt in the audience making them more likely to donate to the campaign.
This reflects altruism/ pro-social behaviour through the message at the end of the advert that says “no one should face homelessness alone” which shows the charity’s aims to help vulnerable people. This tied on with the prompt “donate today” encouraging donations.
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